Monday, May 13, 2013

Week 2, Day 1 (May 13th)

Since I have been referencing this research I will be doing this week so many times, I thought I would attach the document that outlines exactly what I have been asked to do.  (SEE BELOW)
This seems like a lot to do, but I've been given many resources in order to help me this week with this research. I've spent today digging into the existing viewpoints on school lunch and impactful programs and outreach efforts to students and teachers. I have found a lot of really interesting information that I'm putting on a power point for a first draft due this Thursday. It's been a mellow day in front of the computer since 8am this morning, but productive none the less


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The Marketing Intern will develop insights regarding student perceptions and awareness of Revolution Foods through a combination of analyses:
·       Web audit of existing perspectives and viewpoints on school lunch.
·       What articles/findings are available on current student perceptions of school lunch?
·       Are there specific nationwide initiatives that are successful?
Draft with initial findings May 17th.

·       Audit of the most impactful programs and outreach efforts  to reach students and teachers
·       Evaluate social media, student groups, teacher organizations, etc.
Draft with initial findings May 17th.

·       Review existing Nutrition Education program curriculum—which ones are most compelling?

Draft with initial findings May 17th.
·       Assisting with Revolution Foods meal testing. Implement Poll Daddy survey in cafeteria, consolidate results, track the status of testing versus overall goals.
Report status at the end of each week.

·       Recommend an approach to Back-to-School.
·       Determine what types of events/programs are available to highlight meal service at Back-to-School. What are the most impactful events/programs for Revolution Foods to employ
Draft with initial findings 5/20


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